Vice President - Marketing, KABC - TV

ABC7 is seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of KABC-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions and influencer marketing.
Responsibilities:
Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
Oversee the creative development and production of live event, original series and select short-form programming.
Manage the station’s off-channel media budget and media buying agency.
Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touch points for our audiences.