Marketing and Communications Specialist

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. Corporate Communications’ primary responsibility is to protect and enhance AIG’s reputation and valuation. They deliver in-house “agency” services from a multidisciplined team with extensive experience in strategic advisory and integrated execution services for reputation-critical corporate activities. Capabilities include creating issues/response scenario plans to outline potential messaging and internal response structures for possible issues; developing narrative/key messages and engagement strategy that best positions AIG with key stakeholders, internally and externally; coordinating stakeholder interactions to build support for AIG position, and where appropriate, call stakeholders to action; developing social/digital engagement strategy and supporting content that amplifies narrative/key messages across platforms; advising on appropriate level of engagement based on relevance/source of commentary, real-time issues monitoring and qualitative measurement; tracking engagement with messaging on social platforms and identify areas for adjustment, as needed; deploying strategy to communicate with colleagues across businesses, functions and geographies, building support and understanding for AIG position/actions; minimize distractions; mobilizing employees, as appropriate, to amplify key messages; and measuring employee sentiment as a guide for effectiveness of communications strategy and messaging.