We are seeking a data-savvy individual with a background in data journalism to lead the data and intelligence capabilities as part of our strategy team.
This multifaceted position encompasses research and data storytelling, with a primary focus on audience profiling and market analysis.
However, it extends beyond that to unearth the insights and stories that underpin alan.'s uniquely provocative creative and strategic work.
As a data editor, you will shape and lead a diverse range of research projects with world-leading brands. These projects often rely on both quantitative and qualitative methodologies, making experience in both areas an important asset.
Responsibilities:
Innovative research programmes: Develop and pioneer research programmes to address our clients' challenges creatively.
End-to-end research design and delivery: Lead the research design and delivery process, encompassing both qualitative and quantitative aspects.
Data analysis and communication: Analyse findings presented as raw data and data tables, effectively translating them into comprehensive results and insights documents.
Leveraging desk-based tools: Generate marketing insights from desk-based tools and technologies, such as BuzzSumo, Moz, Google Trends, and more.
Thought leadership content development: Generate content and thought leadership ideas, including content synopses. See our website for examples of our Thought Leadership for brands ranging from Schroders to EY.
Crafting data narratives: Create compelling data narratives that effectively communicate intricate research findings and insights to both technical and non-technical stakeholders and customers, transforming data into narratives that inform decision-making and drive actionable outcomes.
Manage and coordinate field team: Manage relationships with the field team and coordinate projects in the field
Insight resource management: Oversee and enhance the insight resources accessible to our agency.
Audience and industry insights machine: Develop and maintain a mechanism for generating audience and industry insights.
Requirements:
A minimum of two years working in a data insight-related role
Experience in market research, ideally with both qual and quant methodologies
Strong analytical skills with the ability to leverage data to develop strategy/ decisions
Excellent communication skills, able to present insightful thoughts to internal and external stakeholders
Familiar with analysing data, enjoys putting together data from multiple sources to tell a story
Data storytelling capabilities, translating figures into rich and human insights
Able to work on a variety of projects simultaneously and manage deadlines
Adaptable to learning new technologies and tools
Advanced data software capabilities e.g. Tableau, Excel pivot tables, R, SPSS or similar
Nice to have:
Agency experience
Background in journalism
MRS qualification or equivalent
What you will learn:
Advanced research methodologies: You will have the opportunity to deepen your expertise in both quantitative and qualitative research methodologies, enhancing your ability to design and execute innovative research programs that address complex client challenges. Training will be provided in this area.
Data mastery: You will further refine your analytical skills, improving proficiency in leveraging data to inform strategic decisions.
Effective communication: Through crafting data narratives and presenting findings to diverse audiences, you will develop exceptional communication skills.
Network building: You expand your professional network and gain exposure to different industries and perspectives.
Thought leadership: You will receive extensive training in developing big rock content and thought leadership ideas, honing your ability to synthesise complex research findings into thought-provoking content that drives industry conversations.
Entrepreneurial mindset: Given the dynamic nature of our research division, you will cultivate an entrepreneurial mindset. You will learn to adapt to evolving challenges and seize opportunities for growth and innovation in the field of research.
About the company
alan. agency is an insight-led B2B brand and marketing agency. We help some of the biggest brands in tech, FS and professional services use storytelling to change minds, attitudes, and behaviours.
As part of the Raconteur Group, alan. has a proud journalistic heritage, which puts provocative truth at the heart of everything we do, from research reports to integrated campaigns.
We are a team of marketing and brand experts, inspirational creatives, digital-doers and storytellers, passionate about bringing brands to life.
Our culture
The Raconteur Group is based in a large modern office space in Aldgate, with lots of breakout space. Despite switching to a virtual model for the pandemic, we have managed to maintain a tight-knit, supportive and entrepreneurial culture.
Since lockdown restrictions ended, we shifted to a hybrid model of office and home working. This ensures that everyone at the agency can access the space they need whilst maintaining a positive work-life balance.
As a media organisation, we live and die by the strength and originality of our creative ideas. Therefore, it is of paramount importance that we promote equality and diversity in our workplace, and we encourage applications from all suitably qualified candidates regardless of their race, gender, disability, religion/belief or sexual orientation.
Benefits
£45-55k DoE
Vitality - private health care and dental insurance
25 days' holiday per annum, plus one additional day holiday for each year worked at the company (capped at a max of three)
Flexible hybrid working policy
Discounted gym membership and a range of wellness deals through Vitality
Perks at Work subscription
Wellbeing - full-service Employee Assistance Programme, access to meditation apps
Day off on your birthday
Cycle to work scheme
Early finish on Fridays
Enhanced maternity, paternity and adoption leave