Copywriter

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things – be it buying their home, building a business or saving for things big or small.

An exciting opportunity is available to join ANZ’s internal creative studio team as a Copywriter. This role is responsible for leading the design of communications that provide memorable and useful customer and service communications (across Direct Mail, Email, SMS, and more). You will deliver sustainable value for our customers and shareholders through compelling communications that support increased customer retention, lower costs to serve, and most importantly, improving overall customer satisfaction and building brand engagement.

Join our in-house creative studio and be a part of our design-driven mission to enhance customer financial wellbeing and lead the way in meeting ANZ's ever-changing marketing needs. As a Copywriter, you play a critical role in shaping our customer communications and brand engagement.

You are confident with a range of existing copywriting tools and proficient in content strategy and UX writing. This includes synthesis of information, content development, editing, and content management. Your expertise will be instrumental in creating impactful and customer-centric communications that leave a lasting impression.

Please submit a condensed portfolio (max 5MB) or provide a URL to showcase a key project you have scoped right through to delivery. Applications without a portfolio will not be considered.

Role Location: Melbourne, VIC
Role type: Permanent, full time
What your day may look like

Crafting short form content such as articles, newsletters, eDMs, collateral and whitepapers keeping the customers at the heart of all content produced.

Expert use of research and insights, while being cognisant of the regulatory environment the bank is operating in.

Managing, facilitating, and delivering customer-centric content across a number of projects and channels.

Ensuring all content produced is of a consistent tone of voice, aligned with brand guidelines across customer interaction points.

Proactively engaging and facilitating collaboration across the Marketing team and build relationships and generate value.

Keep track of, and demonstrate the ability to adapt to, new trends and technologies.

You are always looking for ways to improve and innovate and challenge the status quo where required.

What will you bring?

To grow and be successful in this role, you will have the following skills and experience:

5-8 years’ copywriting experience with a proven track record in short form copy writing.

Highly confident with a range of existing copywriting tools with proficiency in content strategy and UX writing - including, synthesis of information, content development, editing and content management.

Expert grasp of spelling, punctuation, and grammar