Strategic Copywriter

Arthaos is a collective of visionaries, artists, and strategic thinkers dedicated to challenging, unlocking, and elevating brands with intention. By harnessing strategic creativity and designing with purpose, we strive to create for the better, bringing the unique stories of every brand to life with creativity and innovation. Our promise is to create, inspire, and change the way the world sees your brand, always leading with curiosity and an unwavering passion for change. As part of the No Standing ecosystem, we have access to a diverse range of global clients with services spanning across digital marketing, innovative technologies and development.

Based in Melbourne, we are a full-service creative studio that thrives on pushing boundaries and exploring new frontiers in design, branding, and digital experiences. With our diverse team of experts, we ensure meticulous attention to detail and unparalleled creativity in every project we undertake.

ABOUT THE ROLE:

We are seeking a talented Strategic Copywriter to join our team. With an understanding of Brand Strategy and Advertising Campaigns, you will work closely with the Head of Brand Strategy in playing a pivotal role in developing comprehensive strategies that integrate both brand positioning and advertising efforts. Your expertise in crafting persuasive and engaging copy will be instrumental in creating compelling messaging that resonates with our client's target audiences and drives impactful results.

If you have a passion for creativity, a flair for storytelling, and a desire to be part of a dynamic and innovative team, we want to hear from you. Join us at Arthaos and let your creative spark ignite the imagination of audiences worldwide.

YOUR RESPONSIBILITIES:

Brand Strategy:

· Work closely with the Head of Brand to develop and execute brand strategies that align with clients' goals and objectives.

· Conduct thorough research to understand the market landscape, target audience, and competitors.

· Define and articulate brand positioning, brand personality, and key messaging to effectively differentiate clients' brands in the market.

Campaign Strategy:

· Work closely with the Art Director to develop campaign strategies that align with clients' brand identities, market insights and target audiences.

· Collaborate with creative and media teams to ensure cohesive messaging across various advertising channels, including digital, print, television, and social media.

Integrated Campaigns:

· Conceptualise and develop integrated marketing campaigns that seamlessly blend brand storytelling and advertising tactics.

· Ensure consistent messaging and visual elements across all campaign touchpoints.

Copywriting:

· Create persuasive and compelling copy that effectively communicates key messages and resonates with the target audience.

· Craft engaging headlines, taglines, body copy, and calls-to-action that align with the brand voice and drive desired actions.

. Create high-quality, engaging written content for various marketing channels, including websites, blogs, social media, emails, and advertising campaigns.

Creative Brief Development:

· Collaborate with creative teams to develop comprehensive and insightful creative briefs that guide the development of compelling advertising and brand assets.

· Provide clear direction on target audience, messaging, and desired outcomes.

Editing and Proofreading:

· Review and edit copy to ensure accuracy, clarity, grammar, spelling, and adherence to brand guidelines.

· Maintain a keen eye for detail and ensure that all written content is error-free and polished.

. Collaborate with the creative team to ensure visual and written elements work seamlessly together to deliver a cohesive message.