Assistant Editor
Salary guide £35,000-£38,000 plus annual bonus (average 5% of salary)
25 days annual leave, plus your birthday off, and Xmas Eve
Generous Westfield health cover for everyday healthcare (after probation)
Pension plan with BMG 3% contribution (after probation)
Cycle to work scheme and commuter season ticket loan
Commit a working day to charity each year on us
Early finishes on a Friday, even earlier on payday
Free fortnightly online yoga class
Free access to our Mortlake office's micro-gym
Vaccinations and eye tests funded
Burlington Media Group overview
Join our dynamic and innovative team at Burlington Media where we specialise in creating cutting-edge content for decision-makers in legal businesses. Our market-leading brands are renowned for their deep insights and engaging narratives on legal business management. We are passionate about delivering content that drives business growth and leadership within the legal sector.
About the role
We are seeking a skilled and motivated B2B journalist/editorial writer to generate and shape the content for our market-leading B2B magazine and content brands, Briefing and Legal Practice Management. This is an exceptional opportunity for a budding star writer to influence and grow our established titles with strong industry followings.
You will work collaboratively with our commercial, marketing and events teams and the executive leadership to deliver exceptional content, build industry relationships and take significant roles in our in-person events.
About our content brands
We don’t do ‘law’ – we make content about people, technology, finance, operations, business management and more, in legal business.
Briefing has been running since 2010 and has a deeply established place at the heart of legal business management, and alongside the content arm we run a roster of ‘Leaders’ events and communities for the most senior decision makers in top-tier law, as well as a multi-role annual event (Briefing LIVE) and a highly regarded Supper Club.
LPM (Legal Practice Management) is a digital publication, newsletter, annual conference and online community for business leaders and managers at smaller (SME) law firms operating across the UK and Ireland.
What the content team at Burlington Media do
Our content team produces and innovates our content range, including
Digital and print magazines, supplements and special reports
Online content, communities and social
Deep audience research and market-leading report publications
Real-life and virtual roundtables
Conference-style events
Content is the ideas engine in our business, as well as the listening post, feeding input from the market into everything we do.
What’s involved in your role
Representation
Represent the Briefing and LPM brands to our audience online and in person
Assist internal learning and knowledge-sharing inside the business around brand audience interest areas — communicating well with others about what you hear and know
Collaborate with our advertisers and key clients alongside the sales team to drive brand revenues
Ensure the highest quality of content — relevance, accuracy, depth and style — across all brand publications and online
Foster audience growth and engagement in partnership with the marketing team
Creation and commissioning of content
Research, write, and commission compelling content for our publications, special supplements and brand sites
Produce in-depth interviews, analysis pieces, and sponsor case studies and advertorial interviews
Commission thought leadership articles from a wide range of industry experts
Project-manage publishing projects, digital and print, ensuring timely delivery and high quality
Work on layout for occasional print products using Adobe InDesign software, working closely with external designers
Events
Work with the editor, our conferences lead and the head of content to help inform compelling agendas for brand events
Work on and over time chair and facilitate both virtual and in-person events, driving meaningful discussions and audience engagement
Attend and facilitate in-person lunches/dinners with brand audiences as required
Marketing activities
Partner with the marketing team to promote the brands through email and social media channels
Work on and deliver the brands’ regular content newsletters
Analyse content performance and engagement and strategise for improved engagement across email and social
Commercial/sales
Be highly aware of the commercial goals of both brand titles and help to ensure every issue and project is a commercial success
Always be alive to and thinking about new commercial opportunities in collaboration with the sales team
Maintain good relationships with clients, liaising proactively to ensure each content journey is a positive one that meets expectations and delivers against their goals
Community engagement
Build networks and connections with the audience to increase your knowledge of the market and brand visibility
Go out and meet audience members/law firm leaders on a weekly basis and build a useful group of contacts you can use as a sounding board
Engage with our online communities for law firm leaders – posting, responding, connecting and building conversations
Work closely with the communities manager to foster membership and participation in our communities
Seek out and attend relevant real-world events – run by third parties as well as our own
General/admin
Maintain and update our CRM system, ensuring accurate audience and supplier information is added whenever you come across it
Collaborate with the marketing team to grow brands’ email subscriber lists
Communicate with printers/couriers as necessary concerning print products
Stay informed about industry trends and news, people moves and market trends
Be one of our guardians of quality in the business across all products and platforms
Skills and experience required
We will only shortlist candidates who can demonstrate many of these attributes:
Experience/business skills
Experience – at least 1 year of experience in an editorial position on a commercial title, preferably in B2B publishing/content
Education – a recognised qualification and/or formal education in journalism, content or media would be an advantage
Writing chops – you should be comfortable bashing out thousands of words a week
People friendly – you should be up for meeting lots of people and be happy to get on the phone
Proactive and organised – you don’t need a qualification in project management, but you will need to be an organised worker, able to work in structured ways with others, and to time-manage effectively
Logical/data mindset – an interest in working with data and exploring how it can create stories – we work regularly with our own market research/survey data to create content
Commercially aware – B2B media is about commercial success as well as audience satisfaction, which means being client-conscious and able to see and help the business grasp every possible opportunity
Brand representation – you should be comfortable representing the brands and speaking/presenting in front of an audience/camera, or be willing to go on that journey with us
Technical skills
Proficiency with Adobe Photoshop (or similar) and InDesign
Experience working with website CMSs, optimally WordPress
Knowledge of basic HTML, SEO and/or analytics
Proficiency with Adobe Premiere Pro/video-editing software (this is not a required skill)