Sr. Copywriter

The Copywriter will write and edit copy for a variety of projects including: web, email, seasonal brand campaigns, PDP product copy, catalog and social media. This role will work closely with the Global Creative Director, Sr. Designers, Digital Designers, Site team and other Marketing partners to brainstorm ideas, create concepts, and develop on-brand storytelling. You will be responsible for consistently enforcing and elevating the overall brand voice and tone for team while creating easy-to-understand narratives that resonate with our consumer across all channels. Our ideal candidate for this role is a special fit, someone that is tactical, fluent in their craft, scrappy, and embraces a small team environment. This role reports to the Global Creative Director.

Essential Functions/Responsibilities:

• Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice while engaging our target consumer.

• Work directly with the Creative Director to effectively communicate brand voice and tone consistently across a variety of consumer-facing channels aligning with brand positioning and strategy.

• Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.

• Translate strategic marketing initiatives into informative and compelling copy solutions.

• Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.

• As needed, assist in developing copy for all social media platforms.

• Develop and maintain the copy style guide for new hires and future partnerships.

• Strategic A/B testing of copy/subject line testing for email.

• Collaborate closely with Marketing, Product, Brand Creative, and eCommerce teams to develop and communicate brand positioning, seasonal narratives, and product stories.

• Be a product expert to help consumers understand the “why” behind our brand, products, benefits, and technologies.