The Riverfront Times' brand-new owner, Big Lou Media, is looking for an Audience Engagement Editor to oversee audience outreach and traffic growth for its four publications, which include the Riverfront Times, Cincinnati CityBeat, Detroit Metro Times and LEO Weekly in Louisville, Kentucky.
We’re looking for someone who understands the alt-weekly voice and knows how to be cheeky in headlines and subject lines — but also likes the organization of a good spreadsheet and never misses a deadline. The ideal candidate will be a utility infielder who can step into a variety of roles across markets and enjoys pinch-hitting when needed. They should also have their finger on the pulse of the latest social media crazes — whatever will eventually take over for Twitter, Reddit or whatever platform dies next.
This role is part of the editorial department and will work with our local editors across markets to build audience and loyalty through editorial newsletters and social media platforms. This person will also be involved in analysis of audience and traffic, and assist with the editorial component of on-going technology upgrades.
What you'll do:
Manage an efficient process for creating weekly editorial newsletters to build a more engaged and loyal audience.
Create daily Twitter and Facebook posts, and engage with readers using replies and shares.
Create daily Instagram posts
Working with staff, create TikTok videos and Instagram reels when appropriate
Create posts within publication Reddit accounts, and crosspost where appropriate.
Create daily Google News Showcase panels.
Handle ongoing maintenance of Apple News accounts.
Handle ongoing maintenance of Google Search Console.
Bg alert to breaking news and help mobilize editorial teams to cover it.
Report and analyze traffic, audience, and acquisition.