Bankers Healthcare Group

Title
VP, Content and Communication
Details
You are an experienced communications leader, who knows how to develop and execute content and PR-driven marketing programs that build brands, drive sales, and establish executives as thought leaders within the financial industry. You have an innate talent for building brands through the written word, and are always looking for new ways to captivate audiences and engage customers. You’re passionate about what you do, and are ready to join a growing company where you can make an immediate impact and bring your ideas to life.

This role reports to the Chief Marketing Officer and will be responsible for overseeing the strategy and execution of multichannel campaigns, content marketing, and public relations programs. You will build, lead and inspire an experienced content & communications team—including content writers, copywriters, PR professionals, and social strategists—to deliver optimized and highly-engaging content to drive awareness, demand, retention, credibility, loyalty, and engagement. The VP, Content & Communications will also play a key role in launching new initiatives for BHG and its family of companies. 
Created
9 October 2020