Senior Digital Writer, What's the Best

We drive the digital business of Bauer Media Group in the UK and are the powerhouse behind strong digital websites such as Motorcycle News, Today’s Golfer, Mother&Baby and Yours. In this role you will plan and deliver the editorial strategy, oversee affiliate-led content and mentor a team of digital and commercial content writers.

We are looking for a competent, friendly and reliable Senior Digital Writer for our editorial team in What’s the Best team as soon as possible.

As an experienced member of the editorial team, you will be expected to produce high-quality content quickly, provide support to the junior writers, and get involved with planning and implementation of the content strategy.

Key Responsibilities:

Utilising your journalistic and industry experience, you will provide support to the wider editorial team
Creating and optimising high-quality and helpful content in the tech and fitness segments that precisely meets the needs of our valued audience
This includes researching, planning and writing comprehensive product tests and buying guides according to editorial guidelines and in line with current SEO standards
In addition this will include more complex and research-intensive topics and formats
Creating accompanying photo and video material to provide our users with the best offers tailored to their needs in all relevant media formats
Customising content for various digital platforms, considering the unique requirements and best practices for each
Attending relevant press events and product launches and supporting sales events like Prime Day and Black Friday
Working in close collaboration with e.g. wider editorial or Audience Development / SEO management
Supporting the editor/deputy editor with planning and implementation of the content strategy, drawing on expertise from around the business to ensure the subjects we are covering are relevant and topical

What You'll Bring:

You have a passion to create content for everyone and ensure content serves a diverse audience
You know which trends are currently affecting the market, from laptops to indoor rowing machines - you know what our readers want, have a good feel for topics, have in-depth specialist knowledge and can also prepare complex content in an appealing and understandable way for our users
You have completed editorial training, a traineeship or a comparable qualification or be willing to carry out training at the Bauer Academy
You have sophisticated SEO knowledge and know how to get texts to rank
At best, you already have some experience in writing product tests and know how to best support and advise readers in their purchasing decisions
You are familiar with common content KPIs and are able to use them to evaluate the performance of your articles
You have a collaborative mindset, can-do attitude with a willingness to get involved and a hunger to learn more
You are excellent in writing and communicating skills
You have an excellent time management as well as an understanding of prioritisation, are self-organised and have a hands-on mentality

Closing Date: Sunday 4th February

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers