Creative Services Writer

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Description

The Creative Services Writer is a member of the Creative Services (CS) team within Marketing Creative and Production Services (MCPS) and Lilly Marketing Studios. (LMS). The CS Writer is responsible for consulting with the CS Creative Lead and other team members to write content for Lilly-owned tactics to meet business needs. The CS Writer develops a variety of content to support Lilly-owned tactics such as healthcare copy, short and long form copy, claim updates or refresh, video script writing, manuscripts, non-personal promotional messaging, brand content grids, consultation for grammar/tone, editing, and writing for A/B testing.

Key Objectives/Deliverables

Creates new and evolve existing healthcare professional/patient/consumer communication copy independently and in partnership with Marketing, Creative Services, and other colleagues
Develops copy according to project brief requirements
Develop creative copy for tactics such as print ads, visual aids, direct mail, sales promotion, emails, banner ads, monographs, slide presentations, SOA content, social media content, and other projects as needed
Ensures that creative concepts are strategically on target and that copy meet company standards of creative excellence
Quality checks documents for agreement between in-text information and the source data as well as for internal consistency
Embraces and follows brand creative criteria
Understands and complies with applicable requirements as defined by the Lilly USA quality system
Proactively contributes to efforts to solve creative problems
Recognizes and addresses important details with accuracy and efficiency
Handles complex assignments requiring strategic and creative input

Basic Requirements

Bachelor’s Degree in a healthcare-related field, English, Journalism, or a related degree
5+ years of experience in pharmaceutical/healthcare industry or in related service industry (e.g., healthcare advertising/PR/medical communications agency)
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Preferences

Demonstrated success in producing healthcare agency-quality creative copy solutions that leverage customer insights, effectively deliver on project requirements, and align to overall brand strategy
Communicates effectively (in writing and verbally) with internal customers, team members, and supplier partners
Demonstrated ability to understand a wide variety of therapeutic areas (e.g., diabetes, oncology, and immunology)
Proven ability to tailor existing concepts to meet current business needs/align with evolving brand strategy
Exemplifies professional experiences working with diverse teams, populations, or cultures
Exhibits excellent problem solving and strategic thinking skills
Works well independently and in partnership with others
Strong organizational skills, attention to detail, ability to multi-task, and ability to work quickly and effectively under pressure
Ability to manage ambiguity
Competence with standard software applications (e.g., Microsoft Office)
Demonstrated experience working for or with medical sources of authority such as Medscape and Epocrates to develop copy for medical resources
Experience with project management approaches, including Waterfall and Agile methodologies
Experience with project management tools (e.g., Wrike, Workamajig, Jira) preferred
Demonstrated prioritization skills
High level of motivation and a strong desire to find creative solutions to challenging situations
Thrives in a collaborative environment
Makes sound, timely decisions about changes to work in progress
Experience and participation in agile-based projects
Experience with Adobe Experience Manager (AEM) and/or other content management systems
Candidates may be invited to complete a Creative Services Writer Skills Assessment following an initial phone interview
Demonstrated ability to enforce business rules and policies in a constructive but disciplined manner
Demonstrated ability to apply all Quality and Compliance policies and procedures