Audience Editor, Digital Weekend

New Posted 8 January 2024 | Hong Kong, Hong Kong | Bloomberg

Bloomberg News is looking for a digital audience and engagement editor for weekends. You will work closely with reporters and editors to package and promote content across social platforms, mobile alerts, newsletters, and more — to meet business users where they are at the weekend.

The ideal candidate is experienced in a digital newsroom and comfortable with a wide range of topics, especially business news. You should have an understanding or experience with SEO, comfort with creating or distributing video content, and have a knowledge of off-platform sites like Facebook, X, Apple News, Flipboard, etc.
We’ll trust you to:

Promote priority weekend content across distribution platforms
Optimize weekend content for SEO, monitors keyword opportunities
Handle push alerts for all priority/enterprise weekend stories
Pitches referral partners for promotion (Flipboard, Apple News, etc)
Creates/publishes social video packages alongside weekend content
Handle analytics and feedback to the team on performance of our distribution channels
Jump in as a backup for breaking news support as needed

You’ll need to have:

3+ years of experience as an editor, audience editor, or social media editor, preferably in a digital newsroom environment
Strong writing and editing skills
An understanding of audience analytics and the digital subscription ecosystem
An ability to stay calm and act in a fast-paced, breaking news environment
An ability to adapt to changing news habits and audience behavior in a post-social media world


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