Sr. Performance Copywriter

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started.

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

Bluevine's Marketing Team is the engine powering our digital presence, navigating the diverse landscape of search, social, programmatic, display, video, and affiliates. Our mission is straightforward: drive customer acquisition, retention, and cross-selling efforts to meet and exceed growth targets.

As a small but critical arm of the larger marketing team, the Copy & Content Team is responsible for supporting messaging development and bringing that messaging to life across various channels. This role will serve as an acquisition and performance marketing expert, and use that knowledge to create impactful assets that capture the attention of a small business audience—and convert prospects to customers.

Our strategic and execution-oriented approach involves continuous testing of new channels and strategies to enhance acquisition funnel experiences. We also play a vital role in supporting product launches and implementing cross-channel media strategies.

What You’ll Do

Write performance-focused marketing copy that drives awareness, engagement, and conversion
Bring expertise and a point of view on what works to acquire small business customers
Understand how small business owners think and the best way to get our message across to them
Collaborate with the growth marketing team, our SEO agency, and cross-functional partners on paid, social, direct, TV, and radio assets
Perform keyword, market, and competitor research to inform copy strategy
Develop and track alternate versions of assets for ongoing testing and implementation
Keep Bluevine’s tone of voice consistent across channels

What We Look For

5+ years of copywriting experience, specifically in performance marketing
3+ years of marketing experience to small business audience, preferably in finance/banking
Genuine interest and curiosity in helping small businesses succeed
Excellent writing, communication, and organization skills
Proven copy chops for paid, social, direct, TV, and radio channels
Ability to use feedback and test data to elevate copy
Bachelor’s degree required

Extra credit

Alignment with Bluevine’s values
Experience writing TV and radio scripts
Project management skills
Previous experience working in highly regulated environments, like fintech

New Hire Base Salary Range: $90,800-$109,000

This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.

BENEFITS AND PERKS - for employees located in the US

Excellent health coverage and life insurance benefits
401K with an immediate 3% company match
PTO, Company Holidays, and Flexible Holidays
Company-sponsored Mental Health Benefits, including 1:1 therapy
Over $1,000 annually for a wellness benefit of your choice
Monthly WFH stipend
Generous, paid parental leave covering up to 16 weeks
Access to financial coaches and education sessions
Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
Weekly catered lunches and fully stocked kitchen pantries
Community-based volunteering opportunities