The Senior Manager, External Communications and Social Media is responsible for developing an external communications strategy to build awareness of BMO Wealth Management, its businesses and key senior leaders. Accountabilities Work closely with the communications, media relations, marketing and business partners to develop an external profile and social media strategy for the Group Head of Wealth Management across traditional and digital channels in support of the business strategy and performance goals. Provide strategic external communication counsel and support to senior leadership to build the broader brand and reputation of BMO Wealth Management. Proactively identify stories and opportunities to profile advancements in the business in alignment with our value proposition and client segment strategy. Work with senior executives to write and develop innovative profile pieces that stand-out and build followership.