Principal Associate, Digital Marketing Specialist

We are looking for a creative and analytical Principal Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One apps. This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. You will be a key player on a team dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement. Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign development, execution and ongoing monitoring and optimization. You will also collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated. In addition to campaign ownership, you will be a key contributor to developing our overarching channel strategy and long term vision & roadmap. You will work with our Product and Technology partners to understand their roadmaps, and will work with Channel Strategy and Bank Marketing leadership to identify opportunities for channel innovation and drive that agenda forward.