Public Relations Associate

Compensation Range: $55,000 - 65,000 per year

We are seeking a dynamic and talented PR Associate to join our client's growing Marketing and Communications team!

As a PR Associate, you will play a pivotal role in enhancing the brand's reputation, visibility, and engagement through strategic public relations initiatives. You will work closely with the PR Manager to execute PR campaigns, manage media relations, and contribute to the growth of our brand. The ideal candidate has a passion for the luxury jewelry industry and a strong understanding of current market trends.

Responsibilities:

Collaborate with the PR Manager to develop and execute comprehensive PR strategies that align with the company's objectives.
Cultivate and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
Draft press releases, pitches, and media kits to secure coverage in top-tier publications and online platforms.
Monitor media coverage and industry trends to identify opportunities for brand exposure and proactively address potential PR issues.
Coordinate and manage press events, product launches, and media tours.
Prepare spokespeople for interviews and media interactions, including crafting talking points and conducting media training.
Assist in the development of creative PR campaigns that drive brand awareness and engagement.
Create and maintain press lists and databases for effective outreach.
Manage and track PR budgets and expenditures.
Collaborate with cross-functional teams, including Marketing, Sales, and Design, to ensure consistent messaging and alignment with brand goals.
Provide PR metrics and performance reports to evaluate the effectiveness of PR initiatives.
Product Videos:
Collaborate with the marketing team to create engaging and visually stunning product videos.
Coordinate video production, including scripting, shooting, editing, and postproduction.
Ensure that product videos align with the brand's image and storytelling.
Manage the distribution of product videos across various digital platforms.