Director of Audience Development + Analytics Teen Vogue + Them

Come work for Teen Vogue and Them! The Director of Audience Development + Analytics will partner with our site leads to craft initiatives that introduce our content to new readers and build loyalty with our existing readers. This person will be responsible for developing and implementing a content distribution strategy that will extend the reach and amplification across social media channels (including Instagram, TikTok, Facebook, Twitter, among others), as well as newsletters, search, digital partnerships, and more. The key focus will be to understand how audiences interact with our content across channels and turn those insights into opportunities. Using analytics, research, and insights, the Director will also inform the content and editorial strategy across all aspects of Teen Vogue: culture, style, politics, and identity; and Them: news, culture, entertainment, style, community, and advice. This role will focus on both high-level strategy and daily execution with responsibilities ranging from monthly reporting and partnership management to social media strategy, SEO optimization, commerce strategy and email campaigns. They should be comfortable with leveraging testing strategies, insights from within and outside the company, data and competitive research, while maintaining the brand’s standards, tone, voice and integrity. The ideal candidate will be someone who is highly analytical, quantitative, who is also nimble and creative with the ability to think critically and incorporate data and testing into the decision-making process, and can combine editorial know-how with strong data acumen. The ideal candidate will also have strong people management skills. We need people who have an entrepreneurial spirit, an inherent understanding of the web, and an eye for strategy. Curiosity, motivation and rigor are a must.