Content Creator

It is the responsibility of the Content Creator to take ownership of all tasks and challenges they encounter in the operation of their assigned position.

o Develop compelling content (written, video, visual, digital) that drives both familiarity and awareness of the South State brand, its offerings (lines of business) and its capabilities amongst current and prospective customers, as well as shaping positive public perception of the company amongst the public, investors and stakeholders. This includes, but is not limited to, writing for South State Stories, customer spotlights and press releases.
o Support lines of business with compelling content that enables them to deliver on their business objectives and drive preference for South State, while aligning with the overall content strategy and governance.
o Ongoing competitive analysis to determine best practices.
o Create, manage and track performance of content across digital channels - utilize performance measurement to maximize customer engagement
o Conduct keyword research and use SEO guidelines to optimize content