Content Writer

The (Global) Content Writer- Computershare Governance Services, uses their sharp writing for the web skills to develop marketing content across all mediums, including webpage copy, thought leadership articles, blogs, digital ads and banners, etc., with emphasis on maximizing impact of SEO across Computershare's Governance Services websites. The qualified talent will have a secondary focus on content to support strategic sales opportunities. The Global Content Writer will be results-focused using qualitative and quantitative insights to optimize content performance. The (Global) Content Writer will be responsible for developing persona-based content that can be leveraged across market segments, sales/RM efforts, global campaigns and websites. This person will partner with portfolio marketing to develop content, define its role in the sales or retention funnel and own the execution from inception to final publication across marketing channels. They will also need to build and execute content plans that consider regionalization and translation needs.