Content Writer

The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.

We're seeking a temp to possibly full-time Content Writer to work with an alcohol beverage client. The ideal candidate will be NY-based, with the ability to work with the team as needed.

PRIMARY RESPONSIBILITIES:
Write/edit short-form articles on brands, products and marketing campaigns for PR distribution and placement in industry publications
Co-write/edit quarterly long-form special reports
Assist with writing/editing bylined thought leadership articles
Write/edit other long- and short-form articles on various topics as needed
Schedule and conduct interviews with client representatives and other relevant sources
Work with industry publications to coordinate the timely and accurate delivery of approved content; verify placement to ensure that agreed-upon parameters have been met and quality standards have been maintained
Evaluate existing content assets to identify reuse possibilities
Manage/coordinate content calendar and production/approval processes for all written content, including collection of all necessary research reports, artwork, and other assets
Work with Account Manager to facilitate ongoing communication with client and ensure timely, seamless coordination of content development
Conduct two hours of weekly outreach to industry and general business publications/websites to secure placement for the short-form articles and interviews for client executives
Conduct a quarterly analysis of viewer/reader metrics, audience response, to develop lessons learned and recommendations/revisions for future optimization