Copywriter

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Copywriter will report to the Creative Director in Austin, TX and will be responsible for playing a critical role in the ideation, storytelling, and copywriting of YETI’s best-in-class marketing. We are looking for a versatile writer who can maneuver between writing longform stories, but also bringing a story or campaign to life through succinct and hardworking email and marketing communications across multiple channels. This is essentially the decathlon of writing.

A successful candidate will have a portfolio showing compelling stories of any length, as well as proven chops for writing product copy, headlines, and integrating messaging from a campaign across multiple marketing touchpoints (email, site, social). This candidate should have a deep understanding of messaging strategy and consider crafting language to fit different outputs to be a puzzle that brings joy. The ideal candidate is obsessed with diction and has a knack for grammar, spelling, sentence structure, and non-formulaic writing.

Position Type (See Workplace Approach Below): Hybrid

Responsibilities

Deliver quality, detail-oriented, and interesting stories, long and short
Brainstorm, concept, and present stories and copy campaign support
Work collaboratively with a cross-functional team
Be a team player. Receive ideas and feedback from anywhere openly
Collaborate with designers and photo producers to deliver work
Be able to work on tight timelines and multiple projects concurrently
Represent the YETI brand in interviews and conversations with key characters and ambassadors
This position may require travel on occasion for a story

Editorial

Examples of project you could be working on:

Portraits of courage

How Nora Found her Own Line

Making a Home in the Wild

5 Ways to See in the Dark

Campaign

Black Color Campaign

High Desert Clay

Qualifications And Attributes

Bachelor’s degree
At least 2 years of experience in an advertising or in-house creative role; experience with consumer product brands is preferred
At least 3 years of experience in storytelling in copywriting and narrative journalism
Outdoor experience preferred
Experience in both print and digital marketing/advertising
Mastery of written communication, both short- and long-form
Demonstrated ability for delivering the appropriate tone
Strategic thinker with the ability to solve problems, even when they are not fully defined
Ability to present and sell creative ideas
An exceptional portfolio website
Optimistic, energetic, and possesses the ability to thrive in a collaborative team environment
Ability to work on multiple projects simultaneously and effectively juggle different writing demands

US Workplace Approach

Onsite: Role requires you to be onsite full-time.
Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.
Remote: Role is full-time remote.