Copywriter & Content Marketing

As the Content Marketing Contractor at Tufin, you will be responsible for developing and executing content strategies that engage and educate our target audiences. Tufin is a leading network security policy management organization that caters to cybersecurity and network security professionals. You will be responsible for creating compelling and informative content that positions us as a thought leader in the network security policy management space and drives brand awareness, customer engagement, and lead generation.

Key Responsibilities:

Content Creation: Produce high-quality and engaging content, including blog posts, articles, whitepapers, case studies, infographics, emails, and more.
Tailored Messaging: Collaborating closely with product marketing managers, channel marketing, and internal teams like customer success, you'll develop messaging, content, and communications that are tailored to different personas and market segments.
SEO Optimization: Optimize content for search engines to improve organic traffic and rankings, staying up-to-date with SEO best practices.
Editorial Calendar: Manage and maintain an editorial calendar to ensure consistent and timely content publication.
Performance Analysis: Use analytics tools to measure the performance of content and campaigns, making data-driven decisions to improve results.
Collaboration: Work closely with the marketing team, subject matter experts, and external partners to gather insights and information for content creation.
Stay Informed: Stay up-to-date with the latest trends and developments in the cybersecurity industry to create relevant and timely content.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

3-7 years of proven experience in content marketing, preferably in the cybersecurity or technology sector