Copywriter, Crypto Marketing
As the Copywriter, Crypto Marketing, you’ll help define our voice as we position ourselves and products as a disruptive force for good in the world of finance. Working closely with our marketing department, your financial service/crypto/blockchain experience, will ensure you’re able to portray Uphold in the most compelling yet simple way.
This is primarily a marketing focused role and like everyone on our highly experienced and agile team, you’ll need to be a bit of a "Team Player" - one day writing for our emails, the next a sales presentation or twitter post - you’ll develop engaging campaigns, content and copy that defines our brand purpose and differentiates our products. You will write copy that intrigues, inspires, and engages our audiences, while also driving results.
You will have a high-impact and hands-on role in the day-to-day creation and execution of our users communications and content strategy and know the pulse of the crypto and web 3 space, as well as a deep understanding of blockchain projects and digital assets.
What You'll Be Doing
Efficiently produce marketing copy for all channels including; email, push notifications, in-app communications, website content, advertising content, social media, blogs, newsletters, etc.
Email -Personalise content for bespoke customer segments with defined KPIS
Long form content (blogs, price page, landing page copy)
In app Modules & Banner
Develop and evolve our tone of voice and strategic messaging in collaboration with our in-house team of experienced marketeers and creatives.
Ensure our tone of voice is consistent across all touch points.
Manage quality standards, efficient processes and productivity to support the entire company’s copy needs.
Editing and fact-checking content
Work with the senior team to develop communications materials (social content, FAQ, newsletters, etc.)
Pull competitive use cases and content ideas for inspiration
Assist with monthly internal reporting across marketing channels
Build a content library for consumer and business use cases
Work with internal and external agencies to develop creative content series
What You'll Bring
Strong passion for crypto and be immersed in the on-going narratives and conversations continually taking shape in the space.
Experience working in the crypto/web3/financial services space
Significant experience writing copy for brand marketing campaign, creative and service content, including for direct response campaigns
Experienced in writing for an omni-channel experience across email, in-app, blogs, and social with a clearly defined objective
Ability to measure and report on impact of content in driving business revenue
Excellent written and verbal communication skills, and the ability to express complex ideas in a clear, easy-to-understand manner.
Experience in working within an agile environment, low time-to-market delivery and high quality
Experience working with multiple stakeholders
Qualifications
Bachelor’s degree and must be well versed in the best practices of popular social media platforms
Understanding of social platforms, communities, and best practices (Twitter, Instagram, Reddit, Discord)
Knowledge of email marketing, with an understanding of content marketing strategy
Must possess attention to detail and passion for writing and copywriting, with impeccable quality
Show a can-do attitude with a willingness to jump in and look for creative new ways to help grow the Uphold brand
Must be able to maintain deadlines and communicate through various teams
Be a team player with a great attitude
What We Have To Offer You
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
An international team, in a cutting edge field, working on the most fascinating projects.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
Interesting events that keep you connected with the team and celebrate our success.
Full benefits, options, and bonus