Copywriter (Fish/Hunt)
We are seeking a Fish/Hunt Contract Copywriter to join the Orvis Team! This is a part-time, remote position for an independent contractor with a licensed business. The ideal candidate will have experience working with creative teams and be available a varied number of hours per month, averaging 500 hours per year. This contract term will run for a term of one year, to be renewed by mutual agreement.
Our copywriters are the voice of Orvis and speak directly to our customer about our brand, products, and services. We are looking for a gifted writer who is an accomplished fly fisher and wingshooter with an in-depth knowledge of the outdoor industry to craft credible brand-right campaign messaging, product copy, and other editorial copy as needed for our fish and hunt categories.
For more than 165 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. At Orvis, we do not sell what we, ourselves, would not be proud to own or give as a gift. Our associates deserve to be proud of our service and our products, and we rely on every associate to apply our “pride of ownership” credo to drive our quality. “Good enough” is not our standard. We need to strive for perfection in our products and customer service, to propel our growth and the pride that will fuel our team.
Position Interfaces:
The position reports to the Copy Manager. The position requires regular communication with the copy and design teams, as well as other internal business partners. Key partners are Outdoor Catalog Team, Fish/Hunt Brand Team, Fish/Hunt Marketing Manager, Project Managers, Outdoor Merchandising Team, Outdoor Product Developers and Designers, Retail and Collateral Design Team, and Ecommerce Design Team.
Responsibilities:
Writing campaign headlines and concepting ideas in response to marketing briefs.
Writing product copy and supporting editorial for the fishing and hunting consumer and wholesale catalogs
Creating a consistent product message across all channels of communication including catalog, web, retail collateral, and national ads
Maintaining an ongoing dialogue with the Outdoor Merchants in order to ensure all product and brand messaging is fact based and up to date in an ever-changing product development environment
Competencies and Requirements:
A master fly fisher and wingshooter with in-depth knowledge and experience across multiple fisheries and habitats
The ability to immediately discern product benefit and application based on that expertise
A strong understanding of the fly-fishing and wingshooting consumer and what drives their passion
The ability to translate that understanding into headlines and product copy that instantly resonate with the angler and hunter with precise, economic, and targeted writing
Proven portfolio of writing credible sales copy in a consumer-direct outdoor lifestyle brand
The ability to write strong editorial in support of the fly-fishing effort that enhances the Orvis brand and maintains the integrity and credibility of its reputation
An absolute “team” mentality that puts the success of the team above individual success
High level of creativity, responsibility, and energy
Balanced measure of urgency and poise under tight and overlapping deadlines
Organized with strict adherence to schedules and due dates
Solid personal computer skills (Mac / InDesign / Adobe Creative Suite / MS Word, Excel, etc.)
Bachelor’s degree in Creative Writing, English, Journalism, Advertising or similar field
Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations – both internal and external. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.
About Orvis:
In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.
Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.
Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K, generous associate discounts, and other excellent benefits.
To access our California Applicant Privacy Notice, follow this link: https://www.orvis.com/california-applicant-notice.html
To learn more and connect with Orvis, please visit us online www.orvis.com.