Copywriter - Fluix team

Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

Fluix is a B2B workflow automation platform, formed as a subsidiary company to Readdle. Fluix empowers world-class businesses with efficient workflows, operational excellence, fast deployment, customization, and stellar support for unleashing their full potential. Our customers include Siemens, BMW, Scandinavian Airlines, Roche Farma, Vestas, Zurich Insurance, and hundreds of others.

About The Role:

As a copywriter, you'll create persuasive and compelling content of various formats (blog articles, website copy, email copy, lead magnets, social media copy, supporting visuals and design assets) that effectively communicates the value proposition of Fluix's product and service.

The role requires strong experience in B2B-specific writing, including understanding of the target audience, and the ability to conduct in-depth research and educate about complex subjects in clear language.

The copywriter will work closely with the SEO, Design, Product, Customer Success and Sales teams to create accurate, strategic and impactful content that aligns with the needs of Fluix's marketing and overall business goals.

Responsibilities:

Write or re-write the copy of different formats, and tailor it to the specific channel (website, email, social media);
Create engaging headlines, subheadings, and calls-to-actions, creating encouragement and interaction with the content;
Integrate relevant keywords seamlessly into the copy where applicable;
Review and edit the content for clarity, coherence, and consistency;
Check for grammar, spelling, and style adherence;
Meet deadlines and handle multiple tasks simultaneously;
Together with the Design team, create visual elements complement the written content;
Collaborate closely with marketing teams, product managers, subject matter experts, and other stakeholders.

About you:

2 years of commercial experience in writing, preferably for B2B product companies;
Strong portfolio of B2B writing samples (in-depth blog articles, web pages, case studies, interviews, product guides);
Perfect writing skills, including a strong command of grammar, punctuation, and style;
Basic understanding of marketing copy principles and frameworks, including ToFu, MoFu, BoFu, JTBD, Value Proposition Messaging (Pains, Gains);
Proficiency in conducting research to gather information and insights for delivering quality and accurate writing;
Familiarity with relevant tools, such as Google Docs, plagiarism checkers (e.g. Copyscape), writing assistants (e.g. Grammarly, Hemingway, Readable), ChatGPT;
Basic SEO knowledge;
Bachelor's Degree in English, journalism, communications, marketing, advertising, or business communications;
Certificates in advertising, marketing, copywriting or internships in specific fields such as SaaS, automation would be a plus.

What you will get at Readdle:

Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.