Copywriter

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

This role is responsible for developing creative solutions for the promotion of university brands, programs and events through various marketing avenues. Collaborating with the marketing team, this role identifies, researches, writes and edits copy for a variety of schools, including Grand Canyon University. This position is a mid-level position and will be a gateway to the Sr. Copywriter position.

What you will do:

Crafts creative content for various marketing pieces promoting the University, colleges, degree programs and university events, maintaining brand standards and ensuring clarity of messaging.

Develops creative content for advertising campaigns for use in print, radio, outdoor, television and direct mail.

Assists in editing and/or rewriting existing marketing copy as necessary.

Works collaboratively with the Marketing Creative Services and Digital Teams to identify and coordinate opportunities in which a combination of communications tools and techniques are required.

Works closely and collaborates with other members in the Creative team to develop a production timeline which can be met.

Will meet regularly with internal clients to understand their challenges and requirements and propose and support effective communications strategies for targeting specific audiences using the appropriate tone, vehicle and frequency.

Research communication projects and advertising campaigns with competitors to offer ideas and suggestions.

Other duties as assigned.

What you will have:

Minimum of 5 years' direct writing and editing experience in a creative services, marketing or advertising environment preferred.

Proven experience (portfolio) of writing for a variety of audiences.

An equivalent combination of education and relevant work experience and education may be substituted upon supervisor’s approval.

Ability to write in a clear, concise, engaging and readable manner

Ability to distill information to key message points.

Strong proofing/copy editing skills

Demonstrated knowledge of AP style.

Ability to think from a customer’s point of view and how various communication platforms impact the tone and content of the message.

Excellent interpersonal skills and the ability to build and maintain constructive and cooperative working relationships.

Ability to work with people of various viewpoints, cultural backgrounds and skill levels.

Highly effective communications skills with a good command of the English language.

Knowledge of SEO best practices

Knowledge of printing processes and web content development

Excellent planning and organizing skills with the ability to schedule and manage concurrent multiple projects or events.

Ability to work independently,

Computer proficiency utilizing routine office software such as MS Office Suite, email, internet, blog software, etc., and a familiarity with social media platforms.

Willingness to work evenings, weekends or holidays when necessary.

Bachelor’s degree from a regionally accredited institution preferably in journalism, communications, marketing or English.

Must pass a pre-employment background investigation.