Copywriter

We are looking for a Copywriter to join our growing team in Media City, Manchester.

X1 is an award winning property brand and we are extremely proud of our business and what we do. We are excited to welcome the right person to oversee an established marketing team, and the right person will build on our strategy with clear objectives, pursue and measure successful results for the business, and bring a fresh level of quality throughout the presentation of our property portfolio.

Reporting directly to our Digital Marketing Manager, you will be responsible for writing commercial content and videography. You will create and lead all messaging associated with X1 Lettings and Haymarket Management. The driving force behind the brands and how they are perceived, setting the standard for all marketing across both companies.

You Will Be Responsible For.

All the written content on the X1 and Haymarket Website. Quality checking and improving standards. Ensuring content is updated regularly to reflect the seasonal lettings calendar (new sites), new building openings, new properties, availability etc.
Research the market to ensure each script is written to consider SEO to improve our Google ranking. Work with the lettings and block management teams to ensure their marketing needs are being met on their pages.
Manage all advertising portals – ensuring our adverts are kept up to date in line with the business needs / availability. These include but are not limited to Liverpool Student Homes, Accommodation for Students, StuRents etc.
Regularly quality check (audit) all adverts on all portals – Rightmove, StuRents, Spareroom, Zoopla, LSH, RentRound, Residential People, UniAcco etc.
Produce new material ahead of every new building opening to make sure the building is properly advertised ahead of completion.
Manage and edit the content produced by the Graphic Designer and Content Creator to ensure the quality is always high. Sign off all written marketing for all team members before it is published – ensure promotions or competitions have appropriate T&Cs.
Produce weekly blog posts that relate directly to property and assist with the X1 SEO requirements.
Creating templates for team members to use on adverts and generic email responses in order to standardise and improve the quality of company communications. Regularly reviewing and updating company templates.
Writing various award entries throughout the year in line with award entry deadlines including but not limited to The Negotiator Awards, All Agent Awards, The ESTAS, UK Property Awards. These will be agreed in line with the quarterly marketing plan.
Provide templates for all property advertisements so enquiry and viewing team members are using an approved written script and not writing their own.
Reviews guardian – responding to all reviews positive or negative – and providing monthly updates to the leadership team on how we are performing on various review platforms.
Writing and distributing PR articles to promote X1 as featured in the press as a leading property management company.
Ensuring digital screens in buildings have a new message communicated each week to keep these screens fresh and engaging.

Requirements

Experienced in the Property IndustryExperienced in Content writing and have the ability to create engaging contentYou’re an all-round team player, friendly and able to work in a dynamic, fast growing business environment

You will be required to submit a written piece of work as part of your application, please get in touch today with your CV and interest in the position.

Salary dependant on experience: £22,000 per annum - £24,000 per annum

Working hours: Monday - Thursday 9.30am - 5pm and Friday 9.30am - 4.30pm.

Some regional travel will be required between branches, and occasionally longer hours (outside 9.30am – 5pm) when events are being run.