Job Description
Proactively respond to daily copy requests, consistently delivering high-quality, on-brand copy for a range of needs, including:
E-Commerce:
Email copy that increases email click-through rate
Website banners
SEO-friendly content that helps us rank with key search words
Conversion-focused product detail page copy
Product Marketing:
Engaging and punchy product taglines
Product-related messaging
Scripts for product videos
Visual Merchandising:
In-store signage
Shelf strips
Digital Marketing:
Display ads
Social media ads (image/video text and captions)
Scripts for audio ads
SEO copy
Display banners for retailers’ digital merchandising needs
Consumer Engagement
Influencer mailer copy
Event materials
Refine consumer-facing responses for community management/customer care, as needed
Partner closely with in-house creative team on copy for creative assets throughout the design process
Maintain copy style guide for internal and external use
Proofread important brand materials as a final set of eyes before print/production
Help fulfill other copy needs, as requested
Manage and track deadlines in copy calendar and route copy to appropriate partners for timely approvals
Job Qualifications
3+ years of experience copywriting for a major beauty or lifestyle brand and/or publication. (Must have some brand/marketing experience, not just editorial)
Writing for digital is essential; knowledge of SEO is a plus
Knowledge and understanding of skincare products and the beauty landscape
Excellent writing and communication skills
Strong fact-checking and proofing skills, with an obsessive attention to detail and grammar
Ability to manage a high-speed, high-volume workload in a quickly evolving business environment
Ability to work well in a team environment but also to think and work independently
Ability to manage up, working collaboratively with team members across departments
Strong time management, organizational and listening skills
Flexible to evolving responsibilities
Positive and proactive attitude
Starting Pay / Salary Range: $85,000 - $115,000