Copywriter

CaaStle is seeking a highly engaged marketing and social media copywriter to join our creative team and craft copy for a wide variety of fashion rental subscription programs for brands, creators, and digital communities, including: Express, Vince, Maje, ModLux.Rent, Gwynnie Bee and more! Reporting to the Creative Director, you will write copy for projects that range from customer acquisition campaigns, to editorial emails, to site copy, to SEO and social. Our client list is always growing, and we work fast! Being a self-motivated creative with the ability to manage many projects—and flex between brand voices—is crucial.

What You'll Do

Write persuasive marketing copy for campaigns across multiple brands and channels (including email, paid and organic social, websites, banners, and SEO)

Write technical product copy for our rental sites

Write for all social channels, including Instagram Stories, Reels, and TikTok

Develop on-brand editorial and educational copy, flexing between multiple tones and voices

Craft community engagement responses on social and customer service copy for social media

Collaborate with designers to ensure assets meet marketing objectives

Proof and edit all work and ensure projects are free from errors

Big picture thinking is key. Aim to understand CaaStle's marketing goals, business goals, and measurements of success.

We'd Love For You To Have

Three or more years copywriting experience, specifically in the areas of fashion or lifestyle marketing and social media

Bachelor's degree in English, Journalism, Creative Writing, Advertising, or related discipline.

Exhibit a strong understanding of direct marketing principles as demonstrated through a wide-ranging portfolio, with an emphasis on email, ad campaigns, and paid/organic social media. Please provide a link to your website or a PDF showcasing 15+ examples of relevant work.

A demonstrated understanding of writing and creating content for Instagram, Reels, and TikTok

Demonstrated experience writing for fashion or beauty brands

Experience with SEO/SEM best practices

Strong copy editing and proofreading skills

Capacity to quickly react to changing priorities, timelines, and direction

Ability to respond to feedback and synthesize information from multiple sources, translating it into creative solutions

Ability to decipher and mirror multiple brand voices

Team player who can partner across teams and accept different points of view and feedback

Attuned to the fashion industry and aware of current trends in retail and popular culture

Must be fully vaccinated for Covid-19 by date of hire to be considered

Pay Range:

$70,000 - $80,000. Individual pay is determined by several factors, including job-related skills, experience, and relevant education or training.