Copywriting & Content Specialist

New Posted 25 July 2023 | Urbandale, IA | Integrity Marketing Group

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their health and wealth so they can be ready for the good days ahead.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit IntegrityMarketing.com.

About Brokers International

As The Original Agency Builder since 1983™, Brokers International is one of the largest and most experienced insurance marketing organizations in the country. We work effortlessly to help our agency partners and their financial professionals build their businesses and serve their customers through innovative products, marketing, compliance, and operational support. In June of 2021, we partnered with Integrity Marketing Group, the nation’s largest independent distributor of life and health insurance products, to help us expand our reach and provide a more holistic planning service to agents and agencies across the industry.

Under the leadership of President Mark Williams, BI is making significant investments in talent, operations, sales and marketing capabilities, and digital platforms in order to step-change its ability to drive accelerated growth as a strategic partner.

BI’s culture is one of inclusion and passionate teamwork. You will be surrounded by individuals that are passionate about our company, our brand, the level of support we provide our partners, and working as one integrated team. Our core values are Teamwork, Work Ethic, Integrity, and Customer Service. If you are up for the challenge, come join us and be part of taking BI on a new journey of accelerated growth and success.

About Integrity Marketing Group

Integrity Marketing Group is one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006, Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that have over 100,000 independent agents.

We are currently seeking a dedicated and driven Copywriting & Content Specialist to join our team. The Copywriting & Content Specialist combines conceptual and writing talent and technological proficiency to develop communication and content. The Copywriting & Content Specialist creates content for organization, supporting brands, as well as organizations in our down line in their respective brand voices. The Copywriting & Content Specialist is responsible for digital content best practices including digital ad copywriting, social media, e-mail writing, and brand voice and expression.

What You'll Be Responsible For

Produce content and copy for all marketing and advertising materials.
Be responsible for idea generation and creative concepting to drive campaign and creative development.
Generate ideas and creative concepts to drive successful campaigns.

Desired Qualifications:

Associate degree or equivalent from a two-year college, or two to four years related experience and/or training; or equivalent combination of education and experience.
Work both independently and with a team
Exceptional written and verbal communication skills
Have a strong understanding of content creation principles, response marketing, and brand voice and expression
Exceptional understanding of grammar rule.
Strong attention to detail
Ability to execute within set timeframes.
Ability to juggle multiple priorities.
Strong background in creating a positive customer experience.
Strong listening skills


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