GuideOne Insurance

Title
Corporate Communications Strategist
Details
Our Marketing department welcomes people who are passionate about helping make the world a better place. GuideOne protects the property and assets of our members so they can pursue their mission of doing good. Through an integrated mix of media to both internal and external audiences, we tell the GuideOne story and position our brand as different from other, more traditional insurance companies. It’s important that our members and prospects understand our points of difference and we work to reinforce our brand at every opportunity.

Marketing welcomes people who are passionate about our core values, committed to telling our story and dedicated to effecting positive change.

The Corporate Communications Strategist is responsible for supporting the creation of content marketing plans and strategic communication programs that deliver against business objectives for GuideOne business units. This person is experienced in developing, implementing and managing integrated content marketing strategies and tactics using an appropriate mix (print, digital, social, web, email, etc.) to support business goals. This person has a deep understanding of goal-oriented, branded content-style publishing and is a very strong and versatile writer/editor committed to understanding audiences and how content serves each organizational goal.
Created
26 June 2020