The Features Writer will work across our News & Politics and Body sections online. Day-to-day, the Features Writer will produce news pieces for our digital output, as well as reactive opinion pieces, interviews, roundups and features. The writer will also be responsible for updating existing and creating new e-commerce and SEO content, ensuring optimisation to maximise revenue and search potential. This role also works across the print magazine, pitching exciting, original ideas for the Thrive section and contributing to Cosmopolitan’s award-winning long-reads. The Features Writer will be brimming with topical, original ideas that continue to keep Cosmopolitan at the cutting edge of the conversation.
About The Role
Work with digital brand editors and the Editorial Ecommerce Director to create and lead on a cross-brand, multiple-platform content strategy to grow one of Hearst UK’s key ecommerce verticals.
Create quality ecommerce articles – buying guides, features, news stories and deals pages – according to brands’ needs, in the appropriate tone and style, across a variety of home and garden product categories.
Work with the SEO team to ensure all content is fully optimised and updated regularly.
Work with the affiliate team to ensure all content is fully optimised.
Attending events to report for Cosmopolitan
Building a book of expert contacts and sources and developing insider knowledge of health, fitness, politics and the royals
Offering unique angles and insight into stories
Take a central role in creating and updating e-commerce content across the Cosmopolitan Body section to ensure traffic targets are met. Working with affiliate teams when necessary to secure optimum retailer rates and supporting the central e-commerce beauty contributors with brand-specific guidance.
Supporting the Junior Features Writer when required.
Support Hearst’s brands over key shopping events and sales periods such as Amazon Prime Day and Black Friday, with advanced planning and real-time coverage.
Coordinate with the newsletter, video and social teams to ensure homes shopping content is promoted across platforms.
Use analytical tools to produce monthly reports on output and content performance.
Manage the Home and Garden Ecommerce Writer, including editing copy and ensuring work is in line with overall home and garden ecommerce strategy.
Stay on top of market trends and new launches in the home and garden space, and forge relationships with retailers and PRs.