Responsibilities
• Develops story ideas, both individually and with the Public Relations team, that will garner media coverage in assigned media markets and drive overall brand awareness
• Conducts research, including working with experts within the organization, to develop content for news releases, media talking points, social media posts, newspaper columns, etc.
• Assists with the planning and development of media campaigns to support market initiatives. This includes supporting the COUNTRY Financial Security Index survey, marketing events and community relations and corporate social responsibility activities
• Identifies and researches reporters, producers and assignment editors in assigned media markets
• Tracks traditional and social media mentions daily and reports on key performance indicator