Creative Copywriter, EMEA

The Abercrombie & Fitch Co EMEA Copywriter will focus on the localisation of Abercrombie and Hollister brand voices in Europe, with a focus on the UK market. They will be responsible for the creation of engaging on-brand language to appear in various channels, both digital and print. Successful candidates will have a passion for our brands, an in-depth knowledge of the fashion industry & retail trends and a compelling POV on brand voice dynamics. All Abercrombie & Fitch Co. copywriters must possess near-perfect editing & grammar skills and be able to write copy that has a clear point of view and a recognisable voice. The ideal applicant is curious, optimistic and highly collaborative.

What Will You Be Doing?

Establish a nuanced UK tone of voice, that will resonate with our Gen-Z and Millennial target
Actively identify opportunities to enhance Abercrombie & Fitch Co's copywriting by staying informed about emerging fashion trends, terminology and popular culture in Europe, among the Millennial and Gen Z targets
Partner with the GHO copy team to concept and write engaging, dynamic seasonal campaigns for both A&F and Hollister, differentiating copy by region
Help concept and localise all seasonal brand style guides and copy in collaboration with the global copy, photo & design teams
Help with special projects and ad hoc seasonal marketing requests (store pop-up needs, signage, etc.
Edit and optimise global marketing assets for a UK audience and project manage regional copy requests

What Do You Need To Bring?

Bachelor's degree required, preferably in English, Creative Writing or Advertising/Copywriting, or related experience
Minimum 4 years of professional copywriting experience, preferably for a fashion retail or beauty brand
Near-perfect editing skills, spelling, grammar and syntax
A strong and ongoing interest in fashion, including an understanding of our competitors and the retail landscape in Europe
Excellent teamwork skills, and the ability to work collaboratively with both local and remote teams
The ability to provide, receive and execute feedback under accelerated deadlines and shifting deliverables
Experienced knowledge in Microsoft Office

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental, and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off & one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!