Demand Generation Copywriter

Do you enjoy increasing click-through rates and crafting high-converting copy for landing pages, ads, and email? Are you part researcher, creative, organizer, and storyteller? Do you get fired up about turning more eyeballs into revenue through a laser-sharp focus on user experience? If that sounds like you, keep reading.

Tuff is a 30-person growth marketing agency that partners closely with startups and scale-ups to help them increase revenue and sales. We specialize in tactics like Google Ads, technical SEO, content strategy, Facebook Ads, TikTok Ads, YouTube, email, and CRO. Our bread and butter is building efficient, holistic marketing strategies that translate to revenue straight into our partners’ pockets.

We’re now looking for a second Demand Generation Copywriter to join the Tuff team. In this position, you’ll be responsible for working closely with Tuff’s in-house creative team as well as growth marketers to develop high-performing copy for multiple digital channels.

Requirements

Here’s what you’ll be doing:

Dig deep into the market, audience, and competitors to understand and develop value props for multiple clients
Write high-converting copy for landing pages, emails, and ads
Make sure the copy is complete and clear (taking into account narrative, brand voice, structure, flow and clarity)
Work directly with our creative strategists to develop ad copy and ensure value props and points of differentiation are clearly reflected in creative
Collaborate closely with our CRO lead and web designers to ensure the messaging integrity stays intact across all marketing touch points
Work directly with our growth marketers to develop email and landing page copy

Within 1 month, you'll...

Shadow Kelly and Bridget on five existing Tuff clients to learn more about Tuff’s copywriting process
Assist in developing copy for 5+ different clients
Complete SEO, Facebook, and Google courses with the Tuff team to learn our process for each channel
Work with Kelly, Adam, Bridget and Rebecca to understand how we approach ad copy and strategy across different marketing platforms, in particular onboarding a new client account, as well as ongoing client accounts.

Within 3 months, you'll...

Manage and own multiple copy projects with different clients at once
Write high-impact copy for ads, landing pages, email, and websites (not blog posts)
Guide clients through value prop development/refinement
Collaborate with our ad and CRO teams to create high-converting, and on brand, creative using the copy

Within 6 months, you'll...

Manage the UX copywriting for six or seven clients, meeting with them bi-weekly with the growth marketer on the account
Make process improvements to Tuff’s UX copywriting process
Meet bi-weekly with the creative team at Tuff to develop specific strategies for each of your clients
Meet weekly with the UX team to collaborate and refine messaging and design