Responsibilities:
Research industry-related topics (combining online sources, interviews, and studies)
Write clear marketing copy to promote our products/services.
Prepare well-structured drafts using Content Management Systems, preferably AEM.
Proofread and edit blog posts before publication.
Submit work to editors for input and approval.
Coordinate with marketing and design teams to illustrate articles.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Identify customers’ needs and gaps in our content and recommend new topics.
Ensure all-around consistency (style, fonts, images, and tone) Update website content as needed.
Requirements:
Proven work experience as a Content Writer, Copywriter or similar role
Ability to rewrite the content as laid out by the Digital Product management and Provider teams.
Should understand healthcare industry since the content writing will heavily involve rewriting the existing content.
Experience doing research using multiple sources.
Familiarity with web publications Excellent writing and editing skills in English.
Hands-on experience with AEM Content Management Systems
Ability to meet deadlines.