Digital Content Author

The Digital Content team at Kantar is at the sweet spot of data, creativity, strategy, and activation. We are an international team of writers, search marketers, and content strategists, delivering high-impact work that drives digital performance for some of the world’s largest brands. Using insights drawn from digital consumer behaviour and local market culture, we help engage our clients' audiences with creative copy and images engaging visuals that convey their brand values. Our work is built on a strong technical foundation that optimises search performance. Our approach spans accessibility, content, and linking strategies, ensuring that we provide all the necessary signposts for search engines.

The opportunity

We are looking for motivated and skilled digital copywriters and strategists to support the delivery of international content and SEO programmes on behalf of the Digital Content team’s global client roster.

What you'll be doing...

Carrying out keyword research, as well as content and thematic analysis around emotive or functional themes relevant to specific brands, sectors, and markets.
Researching, and writing and/or editing original articles according to editorial guidelines drawn by Kantar, or the client(s), as required.
Optimising content to ensure best performance on search engine rankings.
Establishing and maintaining good relationships with bloggers and key influencers.
Briefing and liaising with external writers and designers to ensure that they follow SEO best-practice and appropriate editorial guidelines.
Managing peer-level client relationships and presenting deliverables to client stakeholders.
Supporting on coordination of visual content deliveries, for example image research and optimisation.
Analysing the performance of content marketing campaigns through technical and content audits, using performance measurement tools such as Google Analytics..
Reporting on and maintaining an organised record of progress, across projects.
Keeping on top of current and future SEO trends and best practices.

What we're looking for...

Experience (and a passion for) writing and editing copy in a range of TOVs.
Some understanding of core digital marketing disciplines, in particular search engine optimisation, blogger outreach, and/or content marketing.
Exceptional standard of verbal and written communications skills.
Experience presenting work to clients, or internal stakeholders.
Experience using MS Excel, with a sound grasp of basic analytical methods.
Enthusiasm for learning, with a strong desire to broaden your knowledge across the digital landscape.
Bachelor’s degree, ideally in a related discipline (English Literature/Language, Creative Writing, Marketing, Public Relations etc.).
Native/fluent proficiency in English.