Digital PR Specialist

Our growing client based in Manchester is currently building a marketing team, they are looking for a Digital PR specialist who will be instrumental in building relevant, high quality backlinks. The company foster a collaborative, digital-first approach, where bold and creative thinking is encouraged.

Responsibilities

Lead the full link-building process from ideation to outreach
Work closely with the SEO manager to form a link-building strategy that drives quality traffic
Monitor campaign performance, reporting on progress and KPIs
Define and lead core workstreams such as hero campaigns, reactive link building, blog outreach etc.
Work closely with the marketing team, from design to development and copy to traditional PR
Collaborate with and share back to the team in marketing meetings
Ensure brand adherence in all link-building campaign activity
Continually optimise campaigns to ensure consistent improvement

Experience And Skills

Experience working within a marketing department, managing a function focused on organic growth
Experience overseeing the production process, and working closely with involved colleagues such as designers, copywriters, developers, etc.
Ability to pivot campaigns that perform below expectations, turning them into a success
Deep understanding of how link building and Digital PR drive meaningful SEO results
The ability to collaborate with other departments to ensure the link acquisition strategy works well for every aspect of the business
an understanding of our audience and how to use data to build targeted campaigns

Benefits

Flexible working 2 days in the Manchester office
Hapi benefits program, including discounts at supermarkets, cinemas, and other leading retailers
Free on-site gym with free personal training

Interested? Please click Appy now! Digital PR Specialist