Direct Response Copywriter

Force Factor Brands is on a mission to disrupt the global health and wellness industry by creating innovative health products that consumers love, at price points they can afford. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds (and soon, their pets, too!).

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, The Vitamin Shoppe, Sam’s Club, GNC, CVS, Walgreens, iHerb, and Amazon. Currently, more than 15,000 people buy our products every day, and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create solutions that improve global health.

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade’s challenges and opportunities. We’ve sold more than a billion dollars worth of products to consumers over the last 13+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston’s innovative Seaport District, but we have valued team members living all over the world. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come.

The Role

As a Direct Response Copywriter at Force Factor, you will be responsible for creating persuasive and engaging copy that drives conversions, increases engagement, and builds brand loyalty. Your primary focus will be on crafting presale articles, advertising headlines, and ad copy that resonates with our target audience.

Key Responsibilities

Collaborate with our internal team to understand product features, benefits, and unique selling points, and translate them into compelling copy that effectively communicates the value proposition to customers.
Develop informative and persuasive presale articles that educate potential customers about our products, addressing their pain points, and showcasing how our offerings can meet their needs.
Write attention-grabbing advertising headlines and ad copy for various platforms, such as Amazon, paid social media (Meta, etc), and Google Ads, adhering to direct response marketing and SEO/SEM principles.
Tailor your writing style to fit the brand's tone and voice, maintaining consistency across all copy produced.
Collaborate with our creative and marketing team members to ensure copy and visuals align effectively, enhancing the overall impact of campaigns.

Ideal Qualifications

Bachelor's degree in Marketing, Communications, English, Psychology or a related field.
Proven experience in direct response/e-commerce copywriting, preferably in the field of nutrition supplements or health and wellness products.
Demonstrated expertise in crafting direct response copy, including advertising headlines, ad copy, and pre-sale articles.
Strong understanding of persuasive writing techniques, consumer psychology, and the ability to create compelling narratives that drive conversion.
Proficiency in conducting research to gather insights on target demographics, industry trends, competitive landscape, and SEO/keywording.
Excellent collaboration skills, with the ability to work effectively within a cross-functional team.
Exceptional attention to detail, grammar, and proofreading skills to ensure copy is accurate and error-free.
Experience with A/B testing and data-driven optimization of copy is a plus.
Understanding or familiarity with FDA Compliance guidelines as it relates to nutritional supplements preferred, but not required.
Familiarity with emerging tech (AI/ChatGPT) + tools (Helium10, or comparable research tools) is a plus.
Passion for health, wellness, and nutrition is highly desirable.
Strong work ethic and a desire to continuously learn and improve
A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision
The desire to win, with an inherently competitive spirit
Portfolio showcasing relevant samples of your work is required.