Midweight Copywriter

Dyson is growing fast and our ambition is huge – more categories, more locations, and more people.

The goal of the Copy team is to deliver the Dyson technologies and brand in a dynamic and consistent way across all our global channels. From launching new technology to delivering tactical campaigns, we create memorable integrated experiences, to captivate and inform both new and existing consumers. We aim to stimulate positive actions from our audiences, whether that’s researching our technology, buying a machine, engaging with our social channels, or helping troubleshoot an issue.

We're committed to our campus culture and don’t look to offer a regular hybrid working arrangement. This helps us to achieve the spirit of Dyson – collaboration, creativity, and inventiveness – in our inspiring, social, and dynamic workspaces.

About The Role

We're looking for a talented Midweight Copywriter to join our team. You'll bring creativity and pragmatism to writing across diverse categories and platforms. Whether you're an experienced midweight writer or a junior writer ready to take the next step, this dynamic role with a leading technology company is perfect for you.

In this role, you will take creative briefs and strategically execute them, collaborating closely with teams across various media channels. With a good understanding of how people interact with different platforms, you’ll be able to tailor copy for different audiences – such as Instagram, TikTok and LinkedIn within our social channels. You'll develop a deep understanding of Dyson's story, ensuring your copy reflects our heritage, philosophy, and clear consumer benefits, without resorting to marketing jargon. Meticulous attention to detail is essential as you proofread and ensure impeccable grammar in your work.

As a valued member of our Copy team, you'll actively share your knowledge and contribute to the continuous improvement of copy at Dyson. You'll have the opportunity to present your work confidently to stakeholders, articulating your ideas and defending proposals with strong arguments based on evidence and reasoning.

Join us in this stimulating role where you can unleash your creativity, collaborate with talented teams, and make a significant impact on how Dyson communicates its innovation and technology to the world.

About You

3+ years of experience in reputable creative agencies, in-house teams, or as a successful freelance writer
Preferably experienced in writing technology copy
Proficient in storytelling and understanding narrative structure to engage and captivate audiences on a human level
Experienced in writing for different social platforms, such as Facebook, Instagram, TikTok, LinkedIn, X and Threads.
Good knowledge of Microsoft Word, Excel, Adobe, and web software
Quick to grasp Dyson's engineering ethos, visual identity, and what constitutes effective Dyson communication
Confident and articulate in presenting work with passion, supporting ideas with clear rationale and creative expression
Excellent copywriting, editing, and literacy skills with meticulous attention to detail
Experienced in integrated campaign work in an agency, in-house, or freelance environments
Skilled in questioning briefs and identifying key creative challenges and opportunities
Familiarity with SEO and understanding of performance and analytical tools

Benefits

Financial

Performance-related bonus scheme
Competitive pension scheme
Life assurance
Discounts on Dyson machines and retail discounts
Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)

Lifestyle

27 days’ holiday (plus bank holidays)
Free on-site lunches, fruit, and hot drinks
Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)
Electric vehicle salary sacrifice scheme
Ability to purchase additional holiday

Health

Private medical insurance and dental insurance
Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support