Product Marketing Director - Reseller/Affinity

New Posted 22 November 2019 | Atlanta, GA | Equifax

The Director of Product Marketing exhibits a deep understanding of the reseller/affinity landscape, with a persistent focus on understanding customers pain points to help lead product/solution go-to-market strategy for the reseller/affinity line of business. Focus will be to help align Equifax products and capabilities to partners’ pain points to bring value to the reseller/affinity ecosystem.

The Director of Product Marketing is an individual contributor that works cross-functionally, unifying and motivating peers from different teams (e.g. product management, pricing, market intelligence, customer insights, technology and sales). The product marketing director must have an expert understanding of the reseller/affinity audiences, theirs and their customers’ needs. This role will often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions.


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