Direct-Response Copywriter

Wage: $40.00 - $50.00/hour

Estimated weekly hours: 10-20

“Wow! [Your Name Here] is the best CRO Strategist/Direct-Response Copywriter we’ve ever seen!”

As a Conversion Rate Optimization (CRO) Strategist/Direct-Response Copywriter with Fertility Bridge, you will be tasked with helping our clients (advertisers) increase their conversion percentage. This is a client-facing role and will require some availability during standard business hours Monday - Friday.

How do you know if this is your dream work? If you think you can achieve these outcomes, Fertility Bridge just might be the place for you:

10-50 sales qualified leads obtained by Advertiser (client) per Inside Reproductive Health campaign. Campaign performance monitored. Team regularly updated on campaign status. Campaigns iterated based on performance, and changes made to ensure lead goal. These are your clients, you need to make sure they are achieving their goals

Advertisers (clients), up to 10 per month, counseled on strategy with zero involvement from Inside Reproductive Health owner after sale. Must be able to understand and develop the exact angle and action that our Advertiser needs to do to hook our audience, including landing page structure and copy, ad structure and copy, and lead magnet structure and copy

Position Requirements:

Previous direct-response copywriting experience (must be able to provide samples during the application process)

Proven experience converting website visitors into sales leads following a specific call to action (not just generating traffic or lowering cost per click)

Technical proficiency with various testing tools and software, including but not limited to A/B and UX testing

Ability to analyze and interpret data to identify optimization opportunities and drive decision-making

The ideal candidate for this position is:

An excellent communicator and collaborator

A great listener

Creative

Confident and competent

Reliable, dependable, and trustworthy

Humble yet assertive, especially when working directly with Advertisers (clients)

Detail-oriented

Adaptable

What we have for you to achieve your outcomes:

Two channels, Inside Reproductive Health podcast and Inside Reproductive Health News Digest, each with two different sponsorship types, Feature and Brought to You By

Media Kit with information about our 1,800 subscribers and sponsorship details

Project management software (Asana)

Sponsor Deliverables Templates for tracking purposes

Advertiser Strategy Intake File - includes things that are important to target audience

Sales and Marketing Pathway Visual, to understand what’s needed for the advertiser-to-close sale

Terms of service agreement for the Advertiser

A collaborative team consisting of a Podcast Project Manager, a News Digest Project Manager, an Advertising Traffic Manager, an Operations Manager, a Writer, and an Email Marketing Specialist

An Advertising Success Manager (Relationship Manager) as the Advertiser’s main point of contact to handle day-to-day communication and customer service

Agreement on behalf of the Advertiser to implement Fertility Bridge’s strategy recommendations

Almost 200 podcast episodes and 10+ original news articles providing insights into the fertility field

15-page resource for fertility knowledge, industry types, acronyms, what’s important to the audience, etc.

10-page resource for how Inside Reproductive Health helps with the sales and marketing pathway-fluidly linking marketing to sales with measurement and accountability-with past examples

What we don’t have (YET!) for you to achieve your outcome(s):

No documented record of what types or frequencies of sponsorships gain particular results. You will have to standardize recommendations

No data administrator to pull or categorize audience behavior concerning lead magnets. You will have to tell us what data to get and then be able to get it

No overall planned and documented content strategy, yet

No fixed content calendar beyond five weeks, yet

No system for enforcing the Advertiser to do what they are responsible for (quality of lead magnet, landing page, lead reporting)

The mode for collecting Advertiser assets may need to be automated or moved to a more secure channel (currently lives in Google Docs)

Deliverables may already have been sold/promised to the Advertiser

Do not know if the Insertion Order contains everything the Advertiser needs

Lead magnets currently on the Advertiser’s website, not ours

Everyone who works with/for Fertility Bridge does business in these ways:

You must Get, Want, and Have the Capacity to achieve the outcomes aligned with the role

You must understand and align with each of the five Core Values of Fertility Bridge

You must adhere to the Fertility Bridge and Inside Reproductive Health brand guidelines

You must specify exactly what is required to achieve role outcomes

You must be accountable in Asana

You must create Fertility Bridge assets in Fertility Bridge drives using an assigned Fertility Bridge account