Public Relations Manager

Forbes Books’ internal PR team has been in business for three decades, representing credentialed experts, professional firms and corporations in almost every field you can think of (natural health, business, finance, technology, fitness, consumer products, sports, politics, entertainment and more).

We specialize in building our client’s brands through editorial coverage in traditional and online print media, scheduling interviews on podcasts, national and local radio shows, and arranging appearances on national and local TV shows.

Forbes Books, the global book publishing brand of Forbes Media, publisher of Forbes Magazine, has an exciting opportunity for a Public Relations Manager to secure editorial coverage for our members in local and national publications, both traditional and online. The ideal candidate has experience working with the press, has strong writing and organizational skills, is a team player, and excels in customer service.

Expected Outcomes:

Execute and deliver all campaigns to adhere to guidelines and time periods specified in campaign contracts.
Creative development,strategy, and management of 10-15 client campaigns, including creating project timelines, content calendars and leading all client update meetings.
All administrative systems adhered to for clients, while managing support staff and maintaining good relations with clients and journalists.

Responsibilities:

Monitor news coverage in the industry to identify opportunities for the client to gain thought leadership or become an expert source.
Be the eyes and ears to ongoing themes and changes in the media and in relevant client industries.
Secure high-profile coverage in print, broadcast and online outlets within business, finance, health, tech industries, etc.
Passionate about media relations, having built existing media relationships to proactively approach journalists on a daily/weekly basis.
Identify strategies to engage with national media outlets, reporters, and investors.
Support the creation of press kits and media rooms updated with new statistics, messaging, press releases, photos, and videos.
Submit company and/or clients for awards and speaking opportunities and manage promotion of those opportunities when secured.
Create and manage media and influencer lists.
Monitor and analyze campaigns to ensure they’re aligned with the established strategy.
Research conferences and events, suggest event participation, and coordinate logistics.
Be proactive in supporting the goals of the marketing team, which are closely aligned with the company’s overarching business goals.

Competencies (These are MUSTs):

Attention to Detail: Does not let important details slip through the cracks or derail a project
Understands the Needs of the Press: Willing to work on journalist’s deadlines to best serve both the media’s needs and the needs of our clients
Excellent Communication Skills: Articulate communicator (both written and verbal), polished and impressive phone/video presence with clients and journalists
Great Problem-Solving Abilities: Works diligently through complications or any obstacles to client success
Organization and Planning: Extremely organized and willing to work with administrative systems that enable timely execution of campaigns
Follows the News: With a broad range of clients from finance to health, fitness, entertainment, business and more, having an interest in the news and a willingness to learn different industries is critical
Enjoys Team Collaboration and Strategy: Willing to share and exchange ideas with the team in strategy meetings for clients
Listening Skills: Lets others speak and seeks to understand their viewpoints
Persuasion: Able to convince others to pursue a course of action

Preferred Skills and Experiences:

At least 3 years’ PR experience with a media relations background (established media contacts required)
Experience working with corporate brands
Strong background in customer relations
Strong writing and editing skills (writing samples will be requested)
Must be resourceful and able to overcome obstacles on his/her own
Ability to gain and understand specific industry and/or client-related knowledge quickly
PR software and media listening tools experience (Such as Cision, Muckrack, OR Meltwater)
In-depth knowledge of industry best practices
4-year college degree

Work Environment:

This job operates in a professional office environment. This role regularly uses a laptop as well as online cloud-based file management systems (such as Dropbox, Google Drive, etc) and participates in online video-based (Zoom, Google Meet) calls. This role may, on occasion, need to use standard office equipment such as phones, photocopiers, and filing cabinets.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodations.
The employee is regularly required to sit, stand, use hands and fingers to operate a computer, keyboard, and telephone. Near visual acuity is required in order to work with computers.
May occasionally require the employee to stoop, kneel, or crouch. Employee should be able to sit for an extended period of time.
Employee may be occasionally required to perform light to moderate lifting of office supplies, up to 20 pounds.