Digital Multimedia Producer
FOX 5 San Diego is looking for a Digital Multimedia Producer to create both written and visual content for its online audiences.
This role is responsible for creatively telling stories that enhance the website user experience through the video format, as well as writing quick-hit local stories, breaking news and enterprise reports. This individual will also update the local website by curating high-performing content and crafting homepage layouts driven by data. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Producer will attend editorial meetings as needed/assigned. Producer will have familiarity with local, regional and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Position Responsibilities
Routinely spot video coverage opportunities and produce short video pieces that augment written coverage and provide supplemental context and information to our readers
Maintain a database of available and reusable video pieces for publication
Model best practices for video style, format, tone, and the use of sensitive material while serving as an expert for our production software
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Flexibility to perform duties
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships and collaborate with newsroom staff to ensure thorough planning and video execution on key events and special projects
Promote and distribute news content on social media
Skill/Experience Requirements
2 years of experience in digital content, journalism, news gathering and video production with a preferred emphasis on published video for the digital space
Self-starting demeanor with an eagerness to find, pitch and execute own video projects
Familiarity with the Adobe suite of video production tools, graphic templates and video hosting platforms
Solid foundation in journalism ethics on issues such as copyright and attribution
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Education Requirements
Bachelor’s Degree
Compensation: $24-$25.50/hr commensurate with experience and skill level