SEO Editor

Fragment Media Group is a pioneer of the member media model. Our brands, including the Daily Dot, Nautilus, and Passionfruit identify underserved audiences and provide them with the intentional content that readers seek out—to read, watch, listen to, and experience live. FMG is looking for a proficient SEO content specialist who knows exactly what the recipe should be when it comes to outlining article structure and format to have it win in SERP every time.

We want a strategist to help develop the company’s strategic content, build SEO briefs and content guidelines that guide our writers in crafting editorial and ecommerce articles across a variety of verticals - researching what our audience is searching for, how they engage with our brand, and helping our team sell the problem we solve—not the product—by being really really good at keyword research. If you’re part storyteller and part data analyst, you’re what we need.

If a reader is searching for the best ring lights for TikTok creators, or wants to know when season 3 of Jessica Jones returns to Netflix, we want our guides to appear at the top of their search results and in their Facebook and Twitter feeds. We’re not interested in lifeless articles that sound like they were written by robots; we’re looking for compelling pieces that can inform and entertain readers.

Roles and Responsibilities

CONTENT STRATEGY

Act as a consultant to our titles’ editors on evergreen strategy
Collaborate with section editors to develop an SEO strategy specific to each coverage area and gain a deeper understanding of the section’s voice, tone, and back catalog
Work with marketing team to augment evergreen strategy, through ancillary content that may sit outside of the editorial team
Generate story ideas through keyword research and competitor analysis
Work with Group Publisher to identify sponsor categories and build traffic against those categories with evergreen content
Identify categories and spaces that FMG properties can dominate in search