Freelance Copywriter

The Body Coach is on a mission to make the world fitter, healthier and happier. Founded by Joe Wicks, the brand is already impacting millions of lives around the world.

We are growing fast, and we are looking for the best people to help us on the next chapter of our journey.

About Us

Founded in 2012, the Body Coach has grown to become one of the biggest and most loved fitness brands in the UK. Joe Wicks started the journey handing out flyers at his local train station, trying to get customers to join his outdoor bootcamps in the park. Ten years and 600,000 clients later, the Body Coach brand is recognised around the world, and known for its accessible and fun approach to fitness and nutrition.

Now with the recently launched Body Coach app, the business is reaching more people than ever before, and we are building a team to help us make an even bigger impact.

“Fitness can transform our physical and mental health. My dream is for it to help millions of people, no matter how fit you are, to smash your goals and feel amazing” - Joe Wicks

About the role:

We are looking for a talented and creative copywriter to join our growth and marketing team at The Body Coach. The ideal candidate will have a strong understanding of marketing principles and be able to write clear, concise and persuasive copy that engages audiences. We are a fun, accessible and inclusive brand, and are searching for a copywriter who can help us motivate, educate and get more people moving through inspiring, enjoyable copy and content.

About you:

We are looking for a motivated self-starter who is passionate about helping people get fitter, healthier and happier. You are an expert at translating complicated topics into simple, accessible and engaging content and you are confident in adapting your writing style to align with our brand tone of voice. You are proactive in identifying opportunities to help achieve business goals using creativity and content. You thrive working within a fast-paced environment and enjoy working with different teams to deliver best-in-class content and copy for different audiences, across different touchpoints.

Responsibilities:

Write compelling editorial and marketing copy for all channels, including emails and newsletters, blogs, social media, digital marketing and The Body Coach app:
Engaging email copy that inspires, educates and motivates our audience and deepens engagement
Social media copy that grabs attention, drives engagement and helps build our amazing community
Website copy (SEO friendly) that is informative, accessible and engaging for customers and prospects alike, and centred around their needs and interests
App copy to deepen engagement with all our brilliant app features so we can inspire and support our users to get moving
Identify new editorial opportunities for our blog and our brand. By using insights, research and data to identify new consumer trends and potential collaborations with other editors/writers, you’ll help drive traffic to our website and grow engagement with our brand
Use SEO expertise to write copy that will help increase the reach of each article and video we publish (website and YouTube)
Collaborate with product, production and design teams and other members of the marketing and content team to create integrated marketing campaigns
Interrogate our marketing and product performance, proactively identifying new opportunities for creative to improve business KPIs
Act as a brand guardian, ensuring all our communications align with our brand principles and tone of voice, including support with proofing and editing across the business

Requirements

Qualifications:

5+ years experience as an editorial or marketing copywriter
Strong writing skills with a proven ability to write clear, concise and persuasive copy
Strong attention to detail and proofreading skills
Experience with SEO and content marketing
Experience in email, social and digital advertising
Strong research and analytical skills
Passion for health and fitness

Benefits

In keeping with the values of the Body Coach, we make all employment decisions without regard to race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.