More in-depth than moving content to new template. Will need to review content then determine how content should be presented. Will act as advisors for coding, format, style guides.
Must have experience with HTML codes, will have to look at source codes to make corrections.
Must have experience with ServiceNow, especially Knowledge Editor.
Must have at least one year of experience of Copywriting or Content Editing.
On a daily basis, the Copywriter carries a full workload of tactical, writing requests.
Executes creative assignments as part of a team as well as with other creative studio services
Writes to consistently high standards that enhance the Lowe's brand
Works within Workfront for job workload management
Utilizes Proof HQ for trafficking work for review when appropriate.
Presents written samples to manager for review and approval
Applies message maps and brand voice to their work for Lowes digital and print advertising communications
Writes and collaborates on Lowe's print and digital vehicles including but not limited to magazines, direct mail, in-store signage, digital display and POP materials.
Additional Skills:
- proofreads and edits the work of content writers
- verifies information
- revises content to improve user experience
- ensure content complies with company guidelines