Goldman Sachs

Executive Office, Brand & Content Strategy Group, Vice President, New York
 The Executive Office plays an integral role in setting and advancing Goldman Sachs’ strategy and in supporting and enhancing the firm’s distinctive culture. Our goal is to provide our people, clients, shareholders and the broader public with information about the breadth of our global efforts, highlight our focus on delivering sustainable, long-term returns for our shareholders and demonstrate our commitment to making an impact on the communities where we live and work and on society more broadly.

The Brand and Content Strategy (BCS) group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and our insights on key trends and themes shaping the global economy. We create content that is distributed across, social media, paid media campaigns, and sponsored content hubs, among other platforms. Our team also manages the firm’s presence on social media (Instagram, Twitter, LinkedIn, YouTube) and the website. We manage marketing for firm recruitment efforts, the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), and major initiatives such as Launch With GS and Sustainable Finance. Furthermore, we have responsibility for partnerships, conferences, and speaker series; industry awards and rankings; and agency and outside vendor sourcing. Finally, we also manage masterbrand strategy and firmwide brand portfolio frameworks, and serve as internal marketing consultants to the different businesses across the firm.
31 December 2019