Content Marketing PR Specialist

The primary purpose of our Content Marketing & PR Specialist is to assist Great Lakes Credit Union to live out our vision, "To be the members' trusted financial partner".

The Content Marketing & PR Specialist is responsible for implementing content marketing and public relations programs across a variety of channels. The ideal candidate has experience implementing content marketing programs that drive increased engagement, brand awareness and organic growth within digital mediums. The incumbent will be responsible for developing content for digital properties including social media and email; developing SEO-optimized web content; drafting and distributing press releases; and reviewing copy written by others for grammar and brand consistency. The Content Marketing & PR Specialist will ensure that all content is optimized for the channel through which it’s being distributed; is targeted to the appropriate audience; and appropriately represents the GLCU brand. General direction is taken from the Senior Manager, Marketing.

Core Responsibilities

Produce high-quality content for channels including blog, website, email, newsletters, videos, social media and digital ads; develop non-digital content like flyers, posters and banners as needed.
Ensure all content developed for website is SEO-optimized, and update on an ongoing basis
Develop blog calendar and produce content on scheduled basis
Work with stakeholders across the business to understand different financial products and understand differentiators, in order to effectively position GLCU products and services.
Produce and distribute press releases, and act as point of contact for press inquiries
Develop content that supports business and community development efforts
Enhance content brand guidelines
Analyze the performance of content within digital channels (email, website, etc.) and optimize to increase performance
Work with marketing team to ensure alignment between content strategy and marketing plan
Identify opportunities for cross-brand promotion of content and product offerings
Stay up-to-date on organic search best practices
Implement PR plan in a timely manner, and identify opportunities to insert GLCU into ongoing conversations
Pivot quickly and adapt, and react with appropriate levels of urgency when required
Manage content marketing projects
Quantify ROI of content marketing and earned media programs
Coordinate with agencies and vendors including print vendor, website vendor and creative agency

Requirements

Bachelor's degree in a related field, preferred
3 to 5 years experience in similar position
Expert at implementing content marketing programs
Financial background strongly, preferred