Copywriter

At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding how creativity is used to move people, business and the world forward. We are grounded in our belief that the best ideas either create or reflect culture and can be used as a platform for action with and for our audiences - ideas we call, Famously Effective.

Named “Comeback Agency of the Year” by AdAge in March 2022, we are writing our next chapter and looking for incredible talent to join us to help write it, together. A chapter where we remain creatively driven, where we continue to increase our focus on the impact we can have on people, our client’s business and the world, and where every part of our culture and company is centered on the humans around us.

Position Overview

Partner with Art Director to develop, design and execute concept and copy for cross channel advertising initiatives. Create communications that will deliver client’s message in the most persuasive and unexpected manner. Reports to the Associate Creative Director, Creative Director, Group Creative Director or Executive Creative Director.

Key Responsibilities

Ideate copy for pitches, campaigns and special projects
Generate usable headlines, taglines, treatments, scripts, long body copy, and storyboard copy
Conceive and execute advertising concepts based on agreed strategy
Maintain brand voice across channels by telling a compelling story
Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in-house and new business needs
Participate in client meetings and presentations when necessary
Brainstorm creative concepts and develop original campaigns that are on strategy
Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up
Express ideas clearly not just on the page or screen, but face to face
Collaborate and partner with art director to ensure that both the copy and visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible
Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.

WHAT YOU WILL NEED:

2-3+ years of industry experience in a well-established, creative role with a proven track record
Bachelor's degree in Advertising or equivalent
Agency experience working across all channels
Strong creative portfolio highlighting relevant/category experience
Solid written & verbal communication skills, with experience presenting
Experience working with large teams in client-facing role
Excellent written and presentation skills
Able to gracefully handle multiple projects in a fast-paced environment

WHO YOU ARE:

Creative: Putting together two things to create a third thing no one’s ever seen before
Productive: Acting on ideas to make things happen and get stuff done
Collaborative: Focused on the greater good versus personal gain
Adaptable: Ready and able to embrace change